Whole Grain: Made with whole grain oats and wheatHeart Healthy: Diets low in saturated fat and cholesterol may reduce risk of heart diseaseVegetarian Food: Breakfast cereal with nutrition, non-GMO Project Verified, vegan & kosher pareveGood source of fiber with 5g of dietary fiberAbout Barbara's: Since 1971, our goal has been to create wholesome, delicious foodTreat the whole family to bowlfuls of Spoonfuls Cerealmultigrain goodness made with oats, wheat and corn. Delicious and nutritious and the perfect amount of sweet? 100% yes!