The Colgate 360? adult full head toothbrush is designed with medium cleaning bristles and polishing cups that help remove more plaque and stains than an ordinary flat-trim toothbrush. This manual toothbrush has an ergonomic handle design and the unique cheek & tongue cleaner that helps reduce 151% more bacteria that causes bad breath versus brushing teeth alone with an ordinary flat-trim toothbrushToothbrush reduces 151% more bacteria* (*bacteria that cause bad breath vs. brushing teeth alone with an ordinary flat-trim toothbrush)Cleaning bristles and polishing cups that help remove more plaque and stainsCheek & tongue cleanerErgonomic handle design