Strong Hold, Matte Finish: Duke Cannonã¢ÂS News Anchor Forming Cream Provides A Strong, Reliable Hold With A Natural Matte Finish, Perfect For Achieving A Classic, Camera-Ready Look Easy To Use: This Water-Based Formula Is Designed For Easy Application And Rinse-Out, Making It Simple To Style Your Hair Without Leaving Residue Infused With Lanolin Wax: Includes Lanolin Wax For Superior Control And A Protein Blend To Strengthen Hair, Keeping Your Style In Place All Day Fresh, Masculine Scent: Enjoy The Refreshing And Subtle Fragrance Of Orange Blossom And Sandalwood, Giving Your Hair A Clean, Appealing Scent Barber-Recommended Application: For Best Results, Apply A Small Amount To Towel-Dried Hair, Starting At The Roots And Working Your Way To The Top For Thicker, Fuller Hair