Arm & Hammer Charcoal White Baking Soda Toothpaste Gently Removes Impurities From The ToothâS Enamel Surface That Can Cause Daily Stains, Removing 100% More Surface Stains*. While The Active Calciumâ Works To Rebuild And Restore Enamel Surface Giving You Twice The Enamel Strength Compared To Your Regular Toothpaste**. Specially Formulated With Baking Soda, NatureâS Clinically Proven Cleaner Manufactured From Trona. A Naturally Occurring Mineral Formed From Evaporated Natural Saltwater Lakes In G Restore Gloss - Enamel Crevices Are Effectively Filled In And Gloss Restored Removes More Plaque - Around The Gum Line Compared To Regular Toothpaste Twice The Enamel Strengthening Compared To A Regular Toothpaste** Lasting Freshness - Neutralises Unpleasant Smelling Odours For Clinically Proven Whiter Smile In 3 Days, With Regular Use In Case Of Intake Of Flouride From Other Sources, Consult A Dentist Or Doctor Directions: Brush Twice Daily. Children Of 6 Years Or Younger: Use A Pea-Sized Amount And Supervise Brushing To Minimise Swallowing 100% Recyclable (Tube, Cap And Carton) Product Information:Arm &Amp; Hammer Charcoal White Baking Soda Toothpaste Gently Removes Impurities From The ToothâS Enamel Surface That Can Cause Daily Stains, Removing 100% More Surface Stains*. While The Active Calciumâ Works To Rebuild And Restore Enamel Surface Giving You Twice The Enamel Strength Compared To Your Regular Toothpaste**. Specially Formulated With Baking Soda, NatureâS Clinically Proven Cleaner Manufactured From Trona. A Naturally Occurring Mineral Formed From Evaporated Natural Saltwater Lakes In Green River, Wyoming, Usa Since 1867. Baking Soda Toothpaste For The Exceptional Deep Clean * With Twice Daily Brushing **Than A Regular Toothpaste When Used As Directed,Features:Restore Gloss - Enamel Crevices Are Effectively Filled In And Gloss Restored Removes More Plaque - Around The Gum Line Compared To Regular Toothpaste Twice The Enamel Strengthening Compared To A Regular Toothpaste** Lasting Freshness - Neutralises Unpleasant Smelling Odours For Clinically Proven Whiter Smile In 3 Days, With Regular Use,Warning Or Restrictions:In Case Of Intake Of Flouride From Other Sources, Consult A Dentist Or Doctor,Product Specification:Sodium Bicarbonate, Peg-8, Hydrated Silica, Glycerin, Calcium Sulfate, Sodium Lauryl Sulfate, Aroma, Dipotassium Phosphate, Sodium Saccharin, Charcoal Powder, Sodium Carbonate, Sodium Fluoride, Peg/Ppg-116/66 Copolymer, Calcium Peroxide, Aqua, Calcium Hydroxide, Calcium Carbonate, Sodium Silicate, Limonene, Ci 77891, Ci 74160,Product Uses:Directions: Brush Twice Daily. Children Of 6 Years Or Younger: Use A Pea-Sized Amount And Supervise Brushing To Minimise Swallowing,Recyclable:100% Recyclable (Tube, Cap And Carton)