Experience The Exceptional Deep Clean With Arm & Hammer Sensitive Pro Baking Soda Toothpaste. The Only Sensitive Toothpaste That Fixes The Cause Of Sensitivity By Sealing Teeth And Protecting Exposed Nerves With Patented Liquid Calcium Technology, To Provide Lasting Pain Relief. While The Baking Soda Cleans And Whitens More Gently. For Up To 16 Weeks Pain Relief.* Baking Soda Is Our Hero Ingredient And A Completely Natural Cleaning Agent That Is Gentle On Tooth Enamel. In Combination With Our To Sensitivity Reduction Fixes The Cause Of Sensitive Teeth With Liquid Calciumâ Added Protection Sealing Teeth And Protecting Exposed Nerves Underneath Repairs Enamel Fills In Tiny Crevices Caused By Acid Erosion From Your Diet Whiter Teeth Cleans And Whitens More Gently With Baking Soda Lasting Freshness Neutralises Unpleasant Smelling Odours In Case Of Intake Of Flouride From Other Sources, Consult A Dentist Or Doctor Directions: Brush Twice Daily. Children Of 6 Years Or Younger: Use A Pea-Sized Amount And Supervise Brushing To Minimise Swallowing 100% Recyclable (Tube, Cap And Carton) Product Information:Experience The Exceptional Deep Clean With Arm &Amp; Hammer Sensitive Pro Baking Soda Toothpaste. The Only Sensitive Toothpaste That Fixes The Cause Of Sensitivity By Sealing Teeth And Protecting Exposed Nerves With Patented Liquid Calcium Technology, To Provide Lasting Pain Relief. While The Baking Soda Cleans And Whitens More Gently. For Up To 16 Weeks Pain Relief.* Baking Soda Is Our Hero Ingredient And A Completely Natural Cleaning Agent That Is Gentle On Tooth Enamel. In Combination With Our Toothpastes, Clinically Proven Benefits Can Be Achieved With Effective Plaque And Stain Removal In Hard-To-Reach Areas Of The Mouth. Specially Formulated With Baking Soda, Nature'S Clinically Proven Cleaner Mined From Trona (Mineral Soda) From Evaporated Natural Saltwater Lakes In Green River, Wyoming, Usa Since 1867. *With Regular Use For 8 Weeks. Relief Then Continues For Another 8 Weeks,Features:Sensitivity Reduction Fixes The Cause Of Sensitive Teeth With Liquid Calciumâ Added Protection Sealing Teeth And Protecting Exposed Nerves Underneath Repairs Enamel Fills In Tiny Crevices Caused By Acid Erosion From Your Diet Whiter Teeth Cleans And Whitens More Gently With Baking Soda Lasting Freshness Neutralises Unpleasant Smelling Odours,Warning Or Restrictions:In Case Of Intake Of Flouride From Other Sources, Consult A Dentist Or Doctor,Product Specification:Sodium Bicarbonate, Peg/Ppg-38/8 Copolymer, Calcium Sulfate, Peg/Ppg-116/66 Copolymer, Silica, Sodium Lauryl Sulfate, Aroma, Sodium Saccharin, Dipotassium Phosphate, Peg-8, Chondrus Crispus Powder, Sodium Fluoride, Limonene, Ci 77891, Contains Sodium Fluoride (1100 Ppm F),Product Uses:Directions: Brush Twice Daily. Children Of 6 Years Or Younger: Use A Pea-Sized Amount And Supervise Brushing To Minimise Swallowing,Recyclable:100% Recyclable (Tube, Cap And Carton)