Color Wow Xtra Large Bombshell Volumizer - New Alcohol-Free Technology For Lasting Volume And Thickness

Free Of Alcohol, Salt, Drying Resins Typically Used To Create Volumemassive Volume Plus Super Healthy Hair Qualityfortified With Strand-Strengthening Bambooinnovative Light, Frothy Formula For Weightless Volumeideal For Fine, Thin Hair Thatâ’S Too Silky; Gives Flimsy, Hard-To-Style Hair Body, “Guts + Grab┠So It Can Hold A Styleproduct Description Typical Volumizing Products Use Hair-Dehydrating Ingredients (Alcohol, Salt And Drying Resins) To Dry Out And Force Open Hairâ’S Protective, Outer Cuticle Layer. When The Cuticles Are Roughed Up And Raised, Hair Strands Canâ’T Lay Flat, Creating The Effect Of Fluffed-Up, Full-Volume Hair. However! Opening The Cuticle Is Very Damaging, And Leads To Dehydration, Frizz, Brittleness. Xtra Large Uses Totally New Volumizing Technology: A Weightless Yet Bulky Polymer Blend (Fortified With Strand-Strengthening Bamboo) That Mimics A Raised Outer Cuticle Layer But Leaves Hairâ’S Essential Cuticle Layer Smooth, Intact, And Hydrated. The Result Instant Voluptuous, Sexy “Naked┠Volume, Body, Guts And Grip Without Compromising Hair Health. Brand Story Color Wow, The First Professional Range Of Breakthrough Hair Care Technologies That Keeps Your Color First-Day Fresh And Makes It Easy To Achieve Sexy, Shiny Wow Style With Hair Thatâ’S Been Compromised By Color Treatments