Deep Cleaning Formula Healthier Gums By Helping Prevent Gingivitis Provides Crest Pro-Health Advanced Toothpaste'S Highest Level Of Protection Against Plaque Bacteria To Keep Gums Healthy Contains Activclean Crystals For Stain Prevention Includes 8 Key Benefits: Cavities, Gingivitis, Acid Erosion, Plaque, Sensitivity, Tartar, Whitening, Freshens Breath Acid Erosion Effects: Acids In Everyday Foods Can Soften And Thin Enamel, Leaving Teeth Less White, Weaker, And Sensitivity Starting From Day 1, Advance To Healthier Gums And Stronger Teeth* With Crest Pro-Health Advanced Gum Protection. This Toothpaste Contains Activclean Crystals For Stain Prevention. It Also Provides Crestã¢ÂS Highest Level Of Protection Against Plaque Bacteria To Keep Gums Healthy And Provide Longer Lasting Freshness**. It Is Made With Patented Stannous Fluoride And Provides Clinically Proven Protection. It Provides 8 Advanced Benefits In 1, Including: Fresh Breath And Whitening + Protection Against Acid Erosionã¢Â, Sensitivity, Cavities, Gingivitis, Sensitivity, Plaque, And Tartar. *Vs. Ordinary Toothpaste With Continued Use. Starts Fighting Plaque And Protecting Enamel From Day 1. ** Vs Crest Pro-Health Toothpastes ÃÂAcid Erosion Effects: Acids In Everyday Food Can Soften & Thin Enamel, Leaving Teeth Less White, Weaker, And Sensitive