Giovanni Eco Chic Straightening Elixir - Heat Protectant To Smooth Curls And Straighten Hair, Paraben-Free - 6.8 Fl Oz (1 Pack)

Moisturizing Scalp Care - Our Straight Fast Straightening Elixir Helps Smooth Curls, Relaxes Waves & Helps Control Even The Unruliest Of Hair While Adding Silky Shine And Repelling Humidity Deep Hydration - Our Reviving Hair Conditioner Helps Bring Out Your Hairã¢Â’S Natural Radiance While Protecting Elasticity & Minimizing Frizz Color Safe - Our Eco Chic Straightening Cream Is 100% Color-Safe And Nourishes Hair With A Proprietary Blend Of Vitamins, Antioxidants, And Omega Fatty Acids Without Stripping Color Vegan Friendly - Giovanni Products Use Organic Ingredients And Are Leaping Bunny Certified. Giovanni Products Are Cruelty-Free And Come In Sophisticated Recyclable Packaging Eco Chic - Giovanni Has Been Bridging The Gap Between Natural And Salon-Quality Hair Care Since 1979. We Strive To Use The Very Best Ingredients And Are Always Focused On High Performance Giovanni Straight Fast Straightening Elixir Smooths Curls, Relaxes Waves, And Helps Control Even The Unruliest Of Hair. This Lightweight Crystal-Clear Gel Adds Silky Shine While Repelling Humidity. Giovanni Was The First Full-Range, Salon-Inspired Hair-Care Brand In Natural Product Stores, And Today Is The #1 Selling Hair Care Line In The United States Natural Products Industry. But Before There Was A Brand, There Was A Pioneer. Arthur Guidotti Had A Vision And A Love For All Things Hair. He Began Developing His Passion As A Hairstylist In Hollywood And Beverly Hills. By The 1960S, Arthur Was Maturing His Talents And Decided To Open His Own Salon, Called On Sunset. The Salon Was A Bustling Site, On The Famous Sunset Strip, And A Hit With Many Hollywood Celebrities, Including Lucille Ball. Since 1979 The Giovanni Rule Of Balance Has Been Our Commitment To Make Each Product As Pure And As Natural As Possible Without Sacrificing Exceptional Product Performance. Giovanni Is Committed To Creating Only The Highest-Performance Formulations, Wrapped In Aesthetically Beautiful Packaging And Marketed With Extraordinary Visuals And Graphics