Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)

BULLET POINTS : 1 > THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results 2 >FOR HEALTHY-LOOKING HAIR: Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. 100% Paraben-Free, Ammonia-Free & Cruelty-Free 3 >FRESH & FLAWLESS COLOR: Madison Reed Prime for Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your underlying natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap 4 >EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair, and use 24-48 hours prior to coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime - about an hour total with a processing time of 20 minutes 5 >ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed DESCRIPTION : Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)