My Black is Beautiful Hydrating Shampoo, Sulfate Free, for Curly and Coily Hair with Coconut Oil, Honey and Turmeric, 9.6 Fl Oz

Designed with Black Women in mind, the My Black is Beautiful Golden Milk Collection is specially formulated with coconut milk, turmeric, ginger, honey and coconut oil. Each product in this My Black is Beautiful collection, including the Hydrating Shampoo, is a nutrient-rich source of essential vitamins, minerals, and amino acids known for healing and nourishing benefits. Clean it. Hydrate it. Nourish it. End of story. Our Story: Founded in 2006, My Black Is Beautiful is a community-first platform developed by a group of visionary Black women. My Black Is Beautiful empowers, celebrates and ignites meaningful dialogue and change around the topic of bias and the ever-evolving subject of beauty, as well as its influence on culture. With more than 2.5 million members, My Black Is Beautiful is a catalyst for movements that affect timely and enduring change, and advocates for all that is beautiful about Black culture. In 2019, My Black Is Beautiful launched a hair care collection, including our hydrating shampoo, developed by and for Black women – with a unique understanding of, and respect for Black hair care desires and needsMy Black is Beautiful was the winner of Essence’s Best in Black Beauty Award for Shampoo and Conditioner Duos (2020) and of Oprah Magazine’s Fall Beauty O-Ward (2019)The My Black is Beautiful Hydrating Shampoo has a creamy, lightweight formula that cleans without stripping, increases moisture retention, and restores hair strength to give curls and coils all of the extra loveMade with Golden Milk, a crafted blend of Coconut Milk, Turmeric, Ginger, Honey and Coconut Oil, the MBIB Hydrating Shampoo has a soothing scent that is perfect for your Self Care, Wash DayTo avoid unnecessary tangles, section your hair and apply our Hydrating Shampoo to each section separately, starting at the scalp and working your way down. Follow the same steps when rinsing – section by section, beginning at the scalp and working from top to bottom