Whitening Formula: The Toothpaste Contains A Whitening Formula To Remove Stains And Brighten Teeth Gentle On Teeth: The Toothpaste Is Formulated To Be Gentle On Teeth And Gums While Effectively Cleaning Minty Fresh Taste: The Toothpaste Has A Refreshing Minty Flavor That Leaves Teeth Feeling Clean Long Lasting Freshness: The Toothpaste Provides A Long Lasting Freshness That Lasts Throughout The Day Trusted Brand: The Toothpaste Is From A Trusted Brand Known For Quality Oral Care Products