Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our Loved Preference Liquid Gel Technology With Dyes Selected By Our Colour Experts For Up To 3X Shinier Hair And A Luminous Colour Result You Can Trust. Be Colour Safe And Always Do Your 48-Hour Patch Test Our Preference Expertise Is Now At The Service Of Vivid Colours. Get A Dark Purple Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our Loved Preference Liquid Gel Technology With Dyes Selected By Our Colourist Experts For Up To 3X Shinier Hair And A Luminous Colour Result You Can Trust. Preference Vivids Also Comes With A Shine Protect Conditioner, Enriched With Uv Filter And Vitamin E Derivative To Maintain The Radiance Of Your Coloured Hair For Up To 8 Weeks. Dark Purple Was Inspired By The Mysterious Purple Mist That Take Over The Canals In Venice, During The Night. Be Colour Safe And Always Do Your 48-Hour Patch Test. *Instrumental Test Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our Loved Preference Liquid Gel Technology With Dyes Selected By Our Colour Experts For Up To 3X Shinier Hair And A Luminous Colour Result You Can Trust Hair Colourants Can Cause Severe Allergic Reactions. An Allergy Test Must Be Done 48 Hours Before Use Step 1  Before Colouring: Remember To Be Colour Safe And Always Do Your Patch Test 48 Hours Before Use, Even If You Have Already Used Colouring Products Before. Please Follow The Instruction Leaflet And Read The Safety Information. Step 2  Prep: Cover Your Shoulders With A Towel And Put On The Gloves. Open The Colouring Bottle And Pour It Entirely Into The Developer Bottle. Close With The Applicator Tip And Shake It To Obtain A Completely Even Mixture. Twist Off The Applicator Tip Immediately To Avoid Bursting And Damage From The Product Overflowing. Step 3  Apply Colour: Part Your Hair Into Small, Even Sections And Apply The Colour. Refer To Instructions For Development Time. Apply Conditioner And Then Rinse Thoroughly Product Information:Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our Loved Preference Liquid Gel Technology With Dyes Selected By Our Colour Experts For Up To 3X Shinier Hair And A Luminous Colour Result You Can Trust. Be Colour Safe And Always Do Your 48-Hour Patch Test,Features:Our Preference Expertise Is Now At The Service Of Vivid Colours. Get A Dark Purple Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our Loved Preference Liquid Gel Technology With Dyes Selected By Our Colourist Experts For Up To 3X Shinier Hair And A Luminous Colour Result You Can Trust. Preference Vivids Also Comes With A Shine Protect Conditioner, Enriched With Uv Filter And Vitamin E Derivative To Maintain The Radiance Of Your Coloured Hair For Up To 8 Weeks. Dark Purple Was Inspired By The Mysterious Purple Mist That Take Over The Canals In Venice, During The Night. Be Colour Safe And Always Do Your 48-Hour Patch Test. *Instrumental Test,Benefit:Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our Loved Preference Liquid Gel Technology With Dyes Selected By Our Colour Experts For Up To 3X Shinier Hair And A Luminous Colour Result You Can Trust,Warning Or Restrictions:Hair Colourants Can Cause Severe Allergic Reactions. An Allergy Test Must Be Done 48 Hours Before Use,Product Specification:Colourant Gel: Aqua /Water  Alcohol Denat.  Peg-4 Rapeseedamide  Glyceryl Lauryl Ether  Deceth-3  Propylene Glycol  Laureth-5 Carboxylic Acid  Ethanolamine  Dipropylene Glycol  Hexylene Glycol  Ammonium Hydroxide  Poloxamer 338  5-Amino-6-Chloro-O-Cresol  Oleyl Alcohol  1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate  Thioglycerin  Toluene-2,5-Diamine  Ammonium Thiolactate  Edta  Erythorbic Acid  Parfum /Fragrance. Developer Cream: Aqua / Water  Hydrogen Peroxide  Cetearyl Alcohol  Sodium Salicylate  Trideceth-2 Carboxamide Mea  Phosphoric Acid  Ceteareth-25  Tetrasodium Etidronate  Tetrasodium Pyrophosphate  Glycerin. Shine Protect Conditioner: Aqua /Water  Cetearyl Alcohol  Glycerin  Behentrimonium Chloride  Candelilla Cera / Candelilla Wax  Amodimethicone  Cetyl Esters  Isopropyl Alcohol  Tocopheryl Acetate  Sodium Pca  Phenoxyethanol ÂEthylhexyl Salicylate  Trideceth-6  Chlorhexidine Digluconate  Limonene  Camelina Sativa Seed Oil  Linalool  Benzyl Alcohol  Benzyl Benzoate  Geraniolâ Cetrimonium Chloride  Citronellol  Hexyl Cinnamal  Amyl Cinnamal  Parfum / Fragrance,Product Uses:Step 1  Before Colouring: Remember To Be Colour Safe And Always Do Your Patch Test 48 Hours Before Use, Even If You Have Already Used Colouring Products Before. Please Follow The Instruction Leaflet And Read The Safety Information. Step 2  Prep: Cover Your Shoulders With A Towel And Put On The Gloves. Open The Colouring Bottle And Pour It Entirely Into The Developer Bottle. Close With The Applicator Tip And Shake It To Obtain A Completely Even Mixture. Twist Off The Applicator Tip Immediately To Avoid Bursting And Damage From The Product Overflowing. Step 3  Apply Colour: Part Your Hair Into Small, Even Sections And Apply The Colour. Refer To Instructions For Development Time. Apply Conditioner And Then Rinse Thoroughly,Recyclable:Box And Leaflet Can Be Recylcled,Tips And Advice:Before Colouring: Remember To Be Colour Safe And Always Do Your Patch Test 48 Hours Before Use, Even If You Have Already Used Colouring Products Before. Please Follow The Instruction Leaflet And Read The Safety Information