Bullet Points : 1 > Fluoride Free Toothpaste 2 > No Sweeteners, Artificial Flavors, Dyes And Preservatives 3 > Free Of Animal Products, Gmos, Gluten 4 > Not Tested On Animals Description : No Room In Kingfishs Toothpaste For Artificial Flavors, Colors, Preservatives Or Whiteners. Instead, They Use Delicious Natural Ingredients Such As Real Fence, Lemons, Aloe Vera And Tea Tree. Kingfisher Hopes You Enjoy Brushing With Natural Kingfisher Toothpaste. Bdhf Endorses Claims Made For King Fisher'S Natural Toothpaste, Which Is A Valuable Oral Health Aid. Not Tested On Animals Does Not Contain Animal Products. Gluten Free, Made In The Uk