Meet Primed & Co. Our Heavy-Duty Doer. Curls Get Primed, Prepped, And Ready For More (Moisture). This Ultra-Rich Nourishing Primer Doubles As A Deeply Hydrating Daily Conditioner. As A Primer, It Works To Improve Styling Product Performance By Creating A Moisturized Base For Definition. When Used As Your Go-To Conditioner, You'Ll Experience Improved Manageability As It Restores Moisture To Dry, Damaged Curls. Ultimate Moisture. Primed & Co. Is Deeply Hydrating For The Most Parched Of Curls, Thirsty For Definition, Elasticity, And Nourishmentsuper Slip: Designed With Extra Slip That Glides Through Even The Tightest Coils, It Coats And Fortifies Every Strandin Good Condition: No Matter If You Leave It In Or Rinse It Out, Curls Will Feel Soft, Conditioned, And More Manageableunbreakable: Improve Elasticity And Manageability Of Curls, Waves, And Coils To Help Prevent Breakageadd Definition: To Combat Curls And Coils From Falling Flat, Use This Before Styling