VIRTUE Purifying Shampoo

98% of women immediately felt their hair looked and felt cleaner and appeared healthierAfter only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled freshAfter only 3 uses, 100% of women felt that all the impurities in their hair were washed awayVirtue(R) Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku(R) designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku(R), this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. The World Didn't Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves. Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails - so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care. Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. Real People. Real Results. How Alpha Keratin 60ku(R) Affects Hair After 5 Uses: 138% INCREASE IN COLOR VIBRANCY A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%. (source: AMA Labs and MRL) 67% REDUCTION IN FRIZZ Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy. (source: AMA Labs and MRL) 95% SPLIT END REPARATION A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation. (source: AMA Labs and MRL) 22% INCREASE IN THICKNESS A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker. (source: AMA Labs and MRL) Key Ingredients In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves: Charcoal Powder: Extracts oil and impurities for removal during shampooing. Hops Extract: Provides a purifying and astringent effect on scalp. Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits. Key Claims About Purifying Shampoo 98% of women immediately felt their hair looked and felt cleaner and appeared healthier. After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh. After only 3 uses, 100% of women felt that all the impurities in their hair were washed away. With continued use, 98% of women felt their scalp was refreshed and hair was detoxified. * *Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks. 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Alpha Keratin Repairs Dry, Damaged Hair | Sulfate Free, Paraben Free, Color Safe 4.5 out of 5 stars 478 $80.00 $ 80 . 00 Was: $86.00 $86.00