L'Oreal Paris Preference

New From L'Orã©Al Paris Preference Powered By Our New Ammonia-Free Technology, Prã©Fã©Rence Acidic Toner Effectively Neutralises Unwanted Orange And Yellow Tones For An Ultra Pure Blonde That Lasts...

New From L'Orã©Al Paris Preference Powered By Our New Ammonia-Free Technology, After Undergoing A Bleaching Service, The Ph Level Of Hair Becomes Alkaline. This Can Lead To Dull And Porous Hair. The...

Luminous Colour Full Of Reflects - The Formula Intensifies The Natural Tones Of Your Hair Colour With Luminous Reflects Up To 100% Grey Coverage - If You Hesitate Between Two Shades, Choose The...

Shade 10.1 Helsinki Shade 10.1 Was Inspired By Helsinki, The City That Rests On The Baltic Bay. This True Nordic Blonde, Enriched With Ashy Reflects, Will Illuminate Your Hair Like The Midnight Moon...

Shade 10.21 Stockholm Shade 10.21 Was Inspired By Stockholm, The Capital Of The Unique Swedish Blonde. This Pearlescent Nordic Blonde Suits The Palest Skin Tones And Makes Your Hair Shine Even In The...

Shade 7.23 Bali Shade 7.23 Was Inspired By The Most Paradisiac Island Of Asia: Bali. This Dark Rose Gold, Enriched With Iridescent And Golden Reflects, Is As Delicate As The Island'S Pink Sunsets And...

Discover Preference Infinia 8.23 Shimmering Rose Gold Permanent Hair Dye - A Golden Blonde Shade. The Pearlescent Colour Is Flattering For All Skin Tones. Preference Infinia Gives You Up To 8 Weeks...

Recital Has Been Improved And Become Preference. Still The Same Sophisticated Colour With Perfect Grey Coverage, But With A New Shine Enhancing Conditioner Fade-Resistant Colour Technology. An...

Luminous Cool Blondes Full Of Reflects. The Translucent Gel Formula Gives Your Hair A Blonde Shade With Luminous Cool Reflects And Intensifies The Natural Nuances Of Your Hair Colour. Discover The...

Luminous Cool Blondes Full Of Reflects The Translucent Gel Formula Gives Your Hair A Blonde Shade With Luminous Cool Reflects And Intensifies The Natural Nuances Of Your Hair Colour. Discover The...

Shade 11.11 Venice Shade 11.11 Was Inspired By The Most Romantic Of Italian Landmarks: Venice. Enhanced With Cool Reflects, This Ultra-Light Crystal Blonde Is As Pure And Timeless As The Morning...

Shade 3.0 Brasilia Shade 3.0 Was Inspired By Brasilia. This Dark Brown Is As Astonishing As The City'S Futuristic Architecture And Is Perfect For A Natural Look On Every Skin Tone. Luminous Colour...

Preference, The Expert Of Fade-Defying Colour, Now Includes For The First Time An Additional Colour Extender. It Revives The Look Of Day 1 Colour & Shine For Show-Stopping Gorgeous Colour Up To 8...

Shade 4.15 Caracas Shade 4.15 Was Inspired By The Exciting Venezuelan City Of Caracas. This Deep Brown And Its Reflects Are As Exotic As This Southern American Metropolis And Are Perfect To Warm Up...

Shade 5.0 Bruges Shade 5.0 Was Inspired By The Picturesque Belgian City Of Bruges. This Classic Brown Will Illuminate Your Hair Like The Morning Light On The Old Town'S Canals And Is Suited To Every...

Luminous Colour Full Of Reflects The Translucent Gel Formula Associated With The New Precious Oil Drop Intensifies Natural Tones Of Your Hair Colour. Up To 100% Grey Coverage. Discover The Unique...

Shade 6.21 Zurich Shade 6.21 Was Inspired By Zurich, The Cultural Emblem Of Switzerland. This Elegant Light Brown, Enriched With Cool Iridescent Reflects, Is As Refined As The Swiss Finest Jewellery...

Shade 7.0 Vienna Shade 7.0 Was Inspired By Vienna, A World Hub For Art And Music. This Soft Medium Blonde Is A Tribute To The Unique Charm Of The Austrian Metropolis And Is Fantastic For Women With...

Shade 7.3 Florida Shade 7.3 Was Inspired By The Ultimate Seaside Paradise: Florida. Full Of Golden Reflects, This Caramel Blonde Is As Luminous As The Sand And Is Perfect For Women With Darker Bases...

Preference, An Expert In Fade-Defying Colour, Now Includes For The First Time An Additional Colour Extender. It Revives The Look Of Day 1 Colour & Shine For Show-Stopping Gorgeous Colour Up To 8...

Shade 9.1 Oslo Shade 9.1 Was Inspired By The City Of Oslo, Queen Of The Nordics. This Very Light Blonde, Enriched With Cool Reflects That Stay Immaculate, Is As Pure As The Norwegian Winter Snow And...

Shade 9.13 Baikal Shade 9.13 Was Inspired By Baikal. This Very Light Blonde And Its Ashy-Golden Reflects Mirror The Morning Light On The Frozen Lake: A Beautiful Colour Result Suited To Every Skin...

Shade 74 Dublin Shade 74 Was Inspired By Dublin, The Most Legendary Irish City. Loyal And Intense, This Copper Shade Mirrors The Capital'S Emblematic Red Bricks And Is Ideal To Warm Up Paler Skin...

Absolute Platinum, Lustrous Shine Reveal Your Inner Blonde Goddess With Our New Generation Of Extreme Lightening Technology, With Up To 8 Levels Of Lift. Keep Colour And Shine Lustrous For Weeks And...

Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our...

Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our...

Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our...

Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our...

Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our...

Our Preference Expertise Is Now At The Service Of Vivid Colours, In 14 Shimmering Shades. Get High-Intensity, Bold Colour With Radiance That Holds For Up To 8 Weeks*. Preference Vivids Leverages Our...